Learn Industry Trade Secrets For Coming Up With Small Business Blog Posts!


If you read my last post, you now know exactly what small business blogging is and why it is so helpful to any small business that wants to connect with its customers and grow. You’ve learned that by creating and publishing content on the internet, a small business can connect with customers, demonstrate their expertise, promote their SEO efforts, and build long-lasting results.

small business blog post content

If this all sounds great to you, you’re right, it is, but there is a problem! All too often, potential bloggers come up to me and say, “but what should I write about?” So if you’re feeling stuck when it comes to coming up with ideas for new blog posts, don’t worry – you’re not alone.

Fortunately, there is good news because there are many different strategies that small business owners can use to develop great blog post ideas. In addition, small business blog posts can talk about a variety of topics, including such things as industry news, product or service announcements, customer stories, and more. So rest assured, you will always have ideas for interesting blog posts.

To show you what I mean, in this post, I’m going to go into detail and talk about some of the different ways to come up with new blog post ideas. First, we’ll discuss several types of blog posts, and then we will talk about the different techniques to get specific blog topics to fit into those post types. Before long, the process will become easy, and your creative juices will begin flowing. So let’s get going!

Blog Posts Can Happen Anywhere

But first, it’s important to mention that sometimes coming up with a blog post can be very easy as an idea can just “pop” into your head. For example, maybe you’re watching a movie or out shopping and suddenly come up with an intriguing idea for a blog post. Or perhaps while out in the garden, an idea will just come to you.

Coming up with ideas that you think may work and that you would like to try happens. So if you think you have something your clients and readers would like, I say go for it!

The only thing I would suggest is that when this happens, it’s important to write it down before you forget it. Carry a notebook or some way of recording ideas so that you never have to worry about forgetting something should it just happen to occur to you.

Now let’s get going!

Begin With What’s Worked

Unfortunately, small business bloggers can’t always count on ideas just coming to them as they are doing errands or gardening. So make it a point to set aside some time each week for brainstorming new ideas.

But, to make things even easier, why not use something that has worked for other bloggers in the past? Here is a list of several tried and true blog post idea formats that other business bloggers have successfully utilized:

Current industry news – Small businesses can use their blog to keep their readers up-to-date on what’s going on in their industry. They can write posts about new developments, upcoming features, current events, and even emerging industry trends within their field. If someone is coming to your blog, even if it’s their first visit, they are probably interested in what you have to say. By engaging them with industry news, you’ll not only be delivering welcomed value but making a reader who wants to return.

Current industry news – Small businesses can use their blog to keep their readers up-to-date on what’s going on in their industry. They can write posts about new developments, upcoming features, current events, and even emerging industry trends within their field. If someone is coming to your blog, even if it’s their first visit, they are probably interested in what you have to say. By engaging them with industry news, you’ll not only be delivering welcomed value but making a reader who wants to return.

Product Info – News about your products or services can also be a good blog post topic. Whether you are launching a new product or introducing an update to an existing one, small businesses can use their blogs as a way to keep customers and potential customers up-to-date on the latest regarding their products and services.

How-To Post – Small businesses can also offer valuable advice to their customers and prospects by sharing how-to tips. For instance, a small business that provides web design services might share information on how other small business owners can maintain their own websites using WordPress or other platforms. Or, a small business selling cookware could provide readers with helpful tips on how they can cook healthier meals at home.

Customer Stories – Small businesses can also use their blog to share customer stories, including personal stories, success stories, testimonials, and interviews with loyal customers. Customer stories allow small business owners to not only showcase the value they provide customers but also to give readers a glimpse into how they genuinely impact people’s lives.

Answer a Question – Another way small businesses can come up with ideas for their blog posts is to look for common questions that people have about their products or services. Then, once you figure out your readers’ questions, you can use your blog to provide the information readers are looking for to answer those questions.

Answer a Question – Another way small businesses can come up with ideas for their blog posts is to look for common questions that people have about their products or services. Then, once you figure out your readers’ questions, you can use your blog to provide the information readers are looking for to answer those questions.

So as you can see, there are many ways to structure a small business blog post. Also, know that the above list is just a sample of some of the ideas you can use to write a blog post. But, by using what has worked combined with what is on your reader’s minds, which I will explain next, you will never run out of ideas for new blog posts.

Make The Post Your Own

Now that you know some of the different types of small business blog posts that have worked in the past, all you now have to do is come up with a blog content topic to make the post your own.

But where do you come up with ideas for what your audience will find interesting? After all, you want to write about something your audience will find helpful, valuable, and engaging.

Well, it’s not as difficult as you may think. There are many techniques small businesses can use to come up with new ideas to keep their blogs fresh, including;

Google Auto-Complete

Another useful tool small businesses can use to develop blog post ideas is Google’s auto-complete function. Simply type in a phrase or keyword, and Google will automatically suggest related searches that people use. While doing this may seem insignificant, it’s actually a very valuable look into your reader’s interests.

Google’s Related Searches

Another helpful tool small businesses can use to come up with blog post ideas is Google’s related searches. Simply enter a keyword or phrase into Google, and at the bottom of the results page, you’ll get a list of related searches that people use. Just like auto-complete, related searches are another way to gain valuable insight into what topics interest your readers.

Social Media

One way small businesses can keep up with the latest trends is by using social media. Whether it’s scrolling through your Twitter feed, following hashtags on Instagram, or monitoring keywords and phrases on LinkedIn, small businesses can gather ideas for blog posts simply by paying attention to what other potential customers are talking about online.

Answerthepublic.com

AnswerThePublic.com is a tool you can use to come up with ideas for your small business blog posts. By entering a keyword or phrase into the site’s search bar, you’ll get a list of questions people have been asking about that particular topic. Answerthepublic.com allows small business bloggers to learn about current trends or topics of interest.

Keyword Research

Finally, you can use keyword research tools such as Google Ads or Ubbersuggest to find out what terms people are interested in. In fact, by knowing and using keywords that are most searched for by your audience that also have the lowest competition, business bloggers can create content that is truly valuable and engaging while supporting their SEO efforts at the same time.

Competitor Research

Another technique small businesses can use to come up with new ideas for small business blog posts is by researching their competitors. Along with using the formats that other bloggers have used in the past, take a look at the topics your competitors are writing about as well. Competitor research is an easy way to uncover a valuable understanding of what interests your customers.

Pro Tips

Repurposed Content

If you don’t have time to come up with a new blog post idea, don’t worry! Because you can always reuse existing content. No law says small business blogs need to be original for every post. By using existing content, you will be sharing other businesses’ posts with your audience, who may have yet to see them. You can even update the original content by adding the latest information, new visuals, or changing the formatting. Just make sure always to give credit to your original source.

Write What You Know

The most important thing when small business blogging is to always sound like an expert. Whether you’re writing about trends in your industry, sharing news from trade publications, or simply telling a story based on your own experience and knowledge of the small business landscape, it’s crucial to always present yourself as an expert who knows what they are talking about. So make sure to write about what you know best!

Final Thoughts…

As a small business owner, it is essential that you blog regularly in order to connect with your customers, promote your SEO efforts, and demonstrate your expertise in your industry. Fortunately, there are many different techniques small businesses can use to come up with ideas for their small business blog posts, including using Google’s related searches, AnswerThePublic.com, competitor research, and keyword research tools.

Combined with post types that have worked in the past, small businesses can create valuable and engaging content for their readership.

So start blogging today and watch your blog traffic and your business grow!

If you have any questions or need help setting up your blog, be sure to get in touch with me. I will be glad to help you every step of the way. Good luck!

Coach WP is a leading blog design and development service provider for local businesses. Whether you are just getting started with blogging or looking to take your existing blog to the next level, I can help you create and maintain high-quality, engaging content that will keep your audience coming back for more. Contact me today to get started!

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Frequently Asked Questions

Why Should I Start Blogging?

Blogging is a great way for small businesses to connect with their customers and promote their products and services. Additionally, small businesses can use blogging to improve their SEO efforts and demonstrate their expertise in their industry.

How Often Should A Small Business Blog?

When it comes to small business blogging, there is no set rule as to how often you should post new content. However, it is generally recommended that small businesses blog at least once a week in order to stay connected with their customers and keep their blogs updated with new content.

What Software Do I Need To Blog?

To start blogging, small businesses will need to choose a platform, the website-building software that will house their blog posts. There are many different options available, but the most popular platforms are WordPress and Blogger. Both of these platforms are free to use and offer a wide variety of templates and customization options.

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